Inizializzazione in corso Inizializzazione in corso
Business School 24 offers the first edition of a two-week international intensive summer programme for students, new graduates and sector specialists, designed to consolidate technical and managerial skills in sport marketing, digital communication and sport events organisation. The programme includes an outdoor field experience in collaboration with the leader brands in the Italian sports field.

A full immersion course for students who wish to pursue a managerial career within the Sport industry 4.0, acquiring a global vision of the sport business. It combines high quality lectures with the opportunity to interact directly with managers of sport organisations.

OBIETTIVO

The main aim of the course is to:
  • Convey the fundamental knowledge of Sport Marketing & Sponsorship Activation
  • Analyse the drivers for the Sport Communication (traditional and digital instruments)
  • Learn how to organise, manage and coordinate Sports Events 
  • Strengthen each individual’s skills through constant challenge of active learning
  • Share the experience of experts from the sports business community while interacting with professionals from major companies, agencies and organisations from the sport sector
  • Get in touch with practical applications through on-site visits to selected sport organisations

STRUTTURA

  • 27 August 2018 - 31 August 2018: Intensive Coursework
  • 1 - 2 September 2018: Outdoor Team-working (optional module)
  • 3 September 2018 - 7 September 2018: Intensive coursework
  • 8 September 2018: Project Works Final Presentation

Attendance: 5 days per week, Monday through Friday, 8 hours a day

Participants have the opportunity to benefit from a teaching platform which gives access to classroom materials, further readings and a network of relations of Il Sole 24 ORE.

PROGRAMMA

The programme is divided into the following modules:

1. SPORT BUSINESS: RULES, MODELS AND STRUCTURES IN AN EVOLVING INDUSTRY
2. SPORT MARKETING & SPONSORSHIP ACTIVATION
3. SPORT DIGITAL COMMUNICATION 
4. SPORT EVENTS & NEW TECHNOLOGY

OPTIONAL MODULE: OUTDOOR TEAM-WORKING WORKSHOP
A two-day training module dedicated to strengthening and developing managerial competences, currently seen in the sector as fundamental alongside the professional technical competences. Training in flexibility, problem solving, team work skills, leadership management will equip the participants to efficiently  operate inside sport organisations.

COMPANY VISITS
• FERRARI - MARANELLO
The participants will take a guided tour of FERRARI to understand the sport commercial and marketing dynamics of the most important brand in the world. A guided tour of the Ferrari Museum and Factory is planned.

• JUVENTUS STADIUM – TURIN
A tour of the innovative Juventus Stadium. The first stadium owned by a club, environmentally friendly. An experience in which future managers can see closely what will be the future of sports facilities systems.


PROJECT WORK
The project work represents an important opportunity of training on the job, a privileged entry into the world of work. Participants will have the opportunity to meet directly sport managers and professionals and to test themselves on real business challenges. 

DESTINATARI

The SPORT SUMMER SCHOOL is targeted to students and young professionals who need to develop specialized skills and high competences to successfully manage in the Sport Market, such as sports companies, entities and institutions of the sector, federations, associations, multinationals which invest in the sports industry as well as consulting companies specialized in the sector.

FACULTY

Teachers are experts, managers, consultants and operators in the specific field of Sport Management. Distinguished leaders of Sport industry will bring the immediacy of real life examples and best practice experiences. The presence of a tutor will ensure both team spirit and integration among students and faculty and provides assistance during the site visits.

MODALITÀ DI AMMISSIONE

Applicants are required to complete the online application and submit the following documents:
• Curriculum Vitae
• Motivation letter
• Photo
• An English proficiency test score is desirable (but not compulsory) for not native English speakers.
All applicants will be contacted for a motivation interview.

BORSE DI STUDIO

The Business School will grant partial scholarships to the most deserving candidates.
To apply for a scholarship you need to attach the required documents or send by email the documents to Laura Cao laura.cao@ilsole24ore.com within July 20th 2018.

CONTATTI

Sport Summer School Coordinator
Laura Cao, laura.cao@ilsole24ore.com Tel +39 02 30223173

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