- Made in Italy: yesterday, today and tomorrow
- Luxury goods market: from products to global markets
- New consumers of luxury goods
- The fashion and luxury goods industry
- Emerging trends in the markets for luxury goods
- Marketing of luxury goods
- Communication and events
- Commercial policies and management of luxury retail stores
- E-commerce for luxury goods
Several trips will be made throughout the course to deepen students’ learning experience. Company visits carried out during the previous editions include:
- the FAR Textile Studio Museum in Como
- Kartell Museum
- Damiani Factory in Valenza
- Bottega Veneta Atelier in Montebello Vicentino
- Hotel Cipriani in Venice
- Lamborghini Factory and Museum
- Ferrari Museum and Factory in Maranello
- Riva shipyard in Sarnico
- Eataly the Italian food excellence in Milan
- T'a Milano
The project work represents an important opportunity of training on the job, a privileged entry into the world of work. Participants will have the opportunity to meet directly with managers and professionals and to test themselves on real business challenges.
In the previous editions the project works were done in collaboration with Brioni, Damiani, Ferretti Group and Calvisius.
The Master has its own blog which will be managed directly by participants with the direct supervision of the coordinator: in this way, students will be able to master an important aspect of digital Communication. The blog represents a daily window on all activities experienced during the classroom months, such as meetings, testimonials, visits, events, and so on.
Participants will spend some days in Florence to visit important Italian Brands. Some brands visited during the previous tours are: Gucci Factory and Museum, Ferragamo Museum, The Leather School, Stefano Bemer, Lorenzo Villoresi, The Uffizi Gallery and other important brands of Made in Italy.