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GOALS AND PROFESSIONAL OPENINGS

Our International Master in Marketing, Digital Transformation & International strategy provides technical and managerial skills to build a career in digital marketing strategies and international development in companies competing in the global marketplace.
It provides students with opportunities to learn from recognized and experienced managers and professionals, as well as to intern in important companies and develop a lasting network in the field.
The previous Italian editions of this Master delivered by our Business School guarantee consolidated experience and relationships with global brands.
At the end of the course the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms.

DURATION AND STRUCTURE

The program is organised in two phases:
Theory and Practice for a period of 6 months in classroom, workshop and company visits (Classes are held from Monday to Friday):
  • 5 months in Roma, Italy
  • 1 month in Lille, France at IESEG Business School
Hands-on experience through a 4 months intership in important companies or consultancies

AN INTERNATIONAL MASTER IN ROME, ITALY
Rome is home to some of the world’s most extraordinary artistic masterpieces ever realized, not to mention the Vatican City. Studying in Rome you will benefit from a combination of heritage and multiculturalism. It is a modern European capital hosting international political, artistic and business events. Rome is also a hub to easily explore the rest of Italy.

PROGRAM

The program is divided into the following modules:
  • Basic tools: fundamentals of Economics, Marketing and Tech
  • Marketing and communication tools
  • Digital marketing and digital strategy
  • Digital transformation & business strategy
  • International markets and marketing
  • Innovation and digital start up


The course also includes some special activities: 
  • Company Visits: visit globally renowned Italian organizations which have developed successful international strategies
  • Digital Marketing Project Work: work on real business challenges submitted by managers and professionals
  • Self Marketing and Personal Branding: strengthen and develop managerial competences

TARGET

The Master is designed for young graduates and final year graduating students interested in building a career in marketing, social media, digital strategies.
The course is taught entirely in English.

ADMISSION

The Master has a closed number and involves a selection process.
Please, fill in the online form to submit your application. After a preliminary screening, candidates will be contacted to start the selection process.

ATTENDANCE FEE

Euro 16.800 + VAT 

SCOLARSHIPS

24 ORE Business School grants partial or full cost scholarships to the most deserving candidates.

CONTACTS

For Further information please contact
Adriana Anceschi adriana.anceschi@ilsole24ore.com +39 06 3022.3857
Federica Bitti federica.bitti@ilsole24ore.com +39 063022.6406

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